Imagine how much more time human resources managers could devote to recruiting top talent if they didn’t have to spend hours managing new employee paperwork and training documents. Or, how much more financial insight an accountant could provide if they could cut their bookkeeping time in half. Well, newsflash: That’s happening now.
Thanks to robotics, artificial learning, and machine intelligence, McKinsey Global Institute is predicting automation will lead to 0.8% to 1.4% global productivity growth between 2015 to 2065. And it’s gaining steam in industries across the board; from HR to marketing, here are four industries using workflow automation to boost team productivity:
Industry No. 1: Human Resources
From recruitment and new employee training to monitoring team performance, it takes an HR village to raise a successful organization. But the good news is, many manual processes—like collecting applications and filing expense claims—can be automated to save more time and resources.
Onboarding, for example, typically requires wrangling a stack of new employee paperwork and training materials. With so much back-and-forth between HR managers and new employees, it’s possible for this paperwork to be misplaced or to be filed incomplete. But with a centralized automation and compliance automation system, you can easily track the progress of the documents and send reminders to employees to finish paperwork—all without additional manual effort on your part.
Industry No. 2: Law
Law firms are no strangers to the effects of digital disruption. A 2016 Deloitte Insight report states that the next decade will bring significant reforms, and in the long term, nearly 40 percent of legal jobs could end up being automated. But automation doesn’t signify the end of times for the legal profession—if anything, it’s just freeing up valuable time.
Lawyers float in a sea of documents—from legal briefs and contracts to all the necessary materials for litigation—so automation software helps ease the burden of managing high-priority papers. Now, with a combination of automation and enhanced artificial intelligence, lawyers are able to be more transparent with clients while reducing time spent on research and administrative tasks.
Industry No. 3: Accounting
Accountants have a new advantage in a world of virtually endless information: Better, more accurate data, which leads to better insights. The secret to success? You guessed it—automation.
As humans, we’re not immune to errors. And for CPAs, mistakes in data entry or bookkeeping can be costly, leading to client money losses or oversights invaluable data. But that’s where accounting automation software comes in handy; by eliminating manual data entry and providing data visualization dashboards, CPAs can spend more time gleaning valuable insights to refine business strategies.
Industry No. 4: Marketing
In an increasingly mobile-first economy, marketers must constantly fight to stay ahead of competitors and reach audiences in real-time. Customers have not only grown accustomed to instant gratification but also expect personalized messaging—and for marketers already stretched too thin, this makes it impossible to scale or reach widespread audiences.
However, marketing automation software allows you to nurture leads without removing the “human,” or personalized, element. Instead of manually tracking leads and sending follow up emails, marketing automation software takes care of this for you; it identifies triggers for certain behaviors and sends content targeted for wherever customer falls in the sales funnel. The end result? Better targeting, and easier scalability.
Think of automation as a complement—not a replacement—to most careers. By freeing up time usually spent on repetitive, time-consuming tasks, automation software allows professionals to focus on the more important things: Boosting the bottom line and maximizing efficiency.